Mike Bloomberg for President 2020.

What if someone ran for president unconventionally?

At the very beginning of 2020, I decided to play a role in doing just that when I dipped my toe into politics and served as a mercenary (sayeth AdAge) Creative Lead and writer on a ton of Mike Bloomberg 2020 campaign work — vids, posts, memes, any and all sorts of shit aimed at taking down Trump.

 

First and foremost, working with Meme 2020 to attract a younger, more diverse, and largely ignored audience, Hawkfish suddenly dropped memes everywhere. It was a polarizing endeavor (to say the least), but I truly believe working with Meme 2020 and creating this content was a huge reason we went for zero to 20 in the polls almost overnight.

Thank you @MyTherapistSays, @WhitePeopleHumor, @TheFunnyIntrovert, @KaleSalad, @Sonny5ideUp, @Tank.Sinatra, @ShitheadSteve, @adam.the.creator, @moistbudda, @MrsDowJones, @TrashCanPaul, @cohmedy, @NeatDad, @FourTwenty, @GolfersDoingThings, @DrGrayFang, @MiddleClassFancy and @DoYouEvenLift — and your 60+ million followers for helping this come to life.

 

And while there’s no real need to post all of the main campaign work here as I'm certain you were inundated with it on every form of media you consume for the first quarter of 2020, but here a few anyway JIC.

 

Look, we may not have won, but we made a ton of noise, helped a candidate polling around nil to rise to almost 20, and even earned a massive victory on Super Tuesday. Not too shabby.

 
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Credits

CD/Copywriter: Mike Zuckerman
CD/Art Director: Elena Dulin
Editor: Exile
Client: Mike Bloomberg for President 2020
Agency: Hawkfish LLC