Comcast's "The Lighthouse."

Comcast NBCUniversal is a well-known technology conglomerate with a less-than-stellar rep. Our mission was to show the world that not only was this perception unwarranted, but to highlight a few of the thousands of military veterans who found a new career, and a real home, working as part of the Comcast organization at the same time.

Released for Veterans Day 2018, we helped give Comcast a face (or two), show its REAL commitment to military veterans, and improve its reputation all at the same time. Its pledge: to hire an additional 11,000 military community members, bringing our total to 21,000 by the end of 2021.

 

Credits

Creative Director/Writer: Mike Zuckerman
Copywriter: Brendan Feeney
GCD: Ritesh Gupta
Director: Adam Hootnick
Editor: Terence Williams
Agency: VaynerMedia
Client: Comcast