#counteveryvote2020.

I was brought into Hawkfish again, in September of 2020, for the stretch run towards the 2020 elections. Along with creating ads helping get progressive down-ballot candidates elected in swing states, Elena and I were tasked with keeping people cool and calm in the days after the election while the votes were still being counted.

We wanted to create something that would grab attention, counteract Trump's lies, and (hopefully) be sharable. We didn't know this work would be picked up by folks like Leo, Ashton, Katy, and a bunch of other super famous people you might need both first and last names to recognize (Kerry Washington, Ed Helms, Josh Gad, and Amy Schumer).

We created 1X1 and 9X16 versions as is SOP for social posts and stories, respectively.