Google Express Launch.

Google asked Huge to develop an integrated campaign to help launch their new same-day delivery service called Google Express (neé Google Shopping Express neé who knows now). Knowing that the same-day delivery category is an ultra-competitive one (especially in cities like New York, San Francisco, and Los Angeles where we were launching), we decided to try and use the power and reach of Google to our advantage - a no-brainer. The goal of this campaign was to teach folks that Google Express is as simple a real-life/delivery problem solver as Google search is to info/digital problem solving, no matter what they're looking for.