NFL Shop.

Got my hands dirty for a number of months freelancing with the superb humans at 72andSunny, and was beyond stoked to work with a brand (the NFL—AdAge’s 2021 #1 Marketer of the Year BTW) I’ve been obsessed with since I was in elementary school. LFG. #browns

Fans — though sometimes crazy — are people, and this specific set of films was created for the NFL Shop, the NFL’s home for all of the officially licensed gear any kind of football fan could want. That’s why we created 5 films (plus 2 Latinx versions and a million cutdowns) to be released throughout the 2021 NFL season featuring gear from all 32 teams. Most importantly, we specifically decided to depict these fans in realistic, natural, authentic human situations whether it’s gameday or not — because they’re Forever Game Ready.