The Bouqs Company.

Leaving Shark Tank without an offer from Mr. Wonderful et al. may have been the best thing for the folks at the Bouqs Company (though one of the Sharks, Robert Herjavec, invested three years later after purchasing flowers from the Bouqs for his wedding).

They managed to translate their vision—letting users send eco-friendly farmed, fresh-cut flowers pre-bloom to loved ones, allowing them to experience the flowers themselves bloom right in front of their eyes and last longer—into reality, and build a $100M player in the flower delivery game in the process. It’s that differentiation that allowed us at The Many to use the tagline “Keep Blooming” and inspired us to create spots for them that showed off the beautiful flowers in the act of blooming, and juxtaposing them to the many nuanced facial reactions the recipients can’t help but make.